While travelling on Tokyo’s circular loop train, the ‘Yamanote Line’ I saw an advertisement which featured a .mobi URL. It was interesting because I didn’t think that Japanese companies would use the .mobi extension.
The site was norikae.mobi which means to change trains in Japanese. I just checked the site on my mobile and they have various train and transportation information, including when the last train leaves. This is vital information in Tokyo where trains stop for about five hours at midnight. The site also has hotel and restaurant information.
It has given me new inspiration to start developing my own .mobi sites.
I remember reading somewhere, one of the reasons why .com domains are so successful, because every advertisement which features a .com domain is in a way promoting the .com TLD. It would be interesting to see companies promoting their .mobi URL.
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Written by Mike
Topics: Domains, Japan