Yesterday I listened to this podcast interview with Matt Cutts which was mostly on blogging on the WordPress platform.
I would say the interview is worth listening to for any internet marketer even if you don’t use WordPress. The interview is more of a general nature on blogging and SEO and is not so technical.
Matt answers many misconceptions about creating a website, like issues with duplicate content, the value of links from social media sites, meta tags and plugins like the “all in one SEO” plugin, which he says isn’t really required anymore.
If you spend a lot time on more advanced SEO techniques, like “pagerank sculpting” this interview could help you to bring it back to the basics of creating solid content and marketing.
